Since hard as it can be, nevertheless letting move of your webpage designing suggestions and andrej.hu listening to the customer could possibly be of gain in the long run.
I know whatever you are saying, you have been in the internet designing business long enough to find out what works and will not doesn’t, what would my customer find out? Well following approaching web design in the same manner, I have unfortunately got no various other choice but for give in to my greatest laid programs and adhere to the needs of my customers.
Engineering of good websites usually means that it has to be appealing to the eye, and also being fully functioning with regards to Search Engine rewards, but finally it must display professionalism for the business symbolized.
Making sure that you comply with W3C Standards (W3C Markup Affirmation Service) with respect to both HTML CODE and CSS validation can be paramount to good design and development (but not essential for good Google PR, Let me discuss in later posts), so when designing we prefer to use bottom part HTML format and CSS text typeface like Tahoma 11pt, to produce neat readable text and nice web page image styles.
I will list some cases of where letting choose has rewards for each party involved and how in some conditions actually ended in little or no web site traffic for the web page.
Case Study 1 ) Architectural Company flash and font concerns
Our client wanted the usage of Flash components to display many architecture photos with a good fade between images and changes to first CSS Typeface used Tahoma 11pt font and replace by Century Medieval 11pt, that is used in all their particular logos and architecture design work.
As most would know sneaking in Flash files into your webpage results in W3C Validation undefined source failing, thus copy the site Broken Markup. Following explaining this kind of, the customer seemed the need to have a very good graphical thumb style impression far outweighed the importance of quality valid HTML Transition Markup. To them the look and belief of their site to their consumers was far more advantageous than complying with all the W3C.
In addition , they will wanted the Century Medieval font rather than Tahoma. By design Hundred years Gothic incorporates a much larger font height than Tahoma and once used elevated the web page height bigger than when using Tahoma thus resulting in the site featuring with scroll bars when view within 1024 by 768 quality, where previously it built in the whole webpage perfectly.
In conclusion the customer achieved the desired influences they dreamed of and finally it is the consumer who usually knows best.
Example 2 . Box supplier turns into boxed in
Our buyer had began a new organization supplying cardboard boxes boxes with respect to moving and packing. They wanted a straightforward site with heavy graphic image factors and little or no text over the home page.
Trying to explain to the customer the role of text based upon search engines results and that having no legible text around the home page would definitely limit their visibility, they choose style over results. Why you could ask may a company limit their likelihood of being available on search engines? Well the question even now burns around too, but since mentioned previously the customer always knows best and the decision was solely theirs to generate.
Their idea was simple, their website was merely to be applied as a personal reference guide and necessarily the source more business, because their marketing strategies can be enough to garner continual business.
Today I continue to wonder why they limited their marketability and in particular the website which is always online and could be searched at all times of the day.
Thus in summary the best laid ideas of rodents and guys (well in such a case web designers) can be a complete waste great management for the reason that what I have stated pretty much all along that your customer definitely knows very best and finally they are the ones paying for the service and so sometimes is best to lie down your guns and acknowledge defeat.