Seeing that hard as it can be, but letting head out of your web-site designing ideas and listening to the customer might actually be of advantage in the long run.
I know everything you are saying, you have been in the internet designing business long enough to find out what functions and will not doesn’t, what would my own customer know? Well after approaching web design in the same manner, I have unfortunately experienced no various other choice but for give in to my finest laid strategies and comply with the would like of my own customers.
Development of good websites usually means it has to be attractive to the eye, and also being completely functioning meant for Search Engine rewards, but in the long run it must screen professionalism with regards to the business manifested.
Complying with W3C Standards (W3C Markup Acceptance Service) with respect to both HTML CODE and CSS validation is normally paramount to good design and style and encoding (but not essential for good Google PR, I will discuss in later posts), so when designing we like to use bottom HTML format and CSS text font like Tahoma 11pt, to generate neat readable text and nice site image layouts.
I will list some cases of where letting get has benefits for each party involved and how in some instances actually ended in little or no online traffic for the web site.
Case Study 1 ) Architectural Company flash and font things
Our client wanted the usage of Flash elements to display a lot of architecture pictures with a nice fade between images and changes to unique CSS Typeface used Tahoma 11pt typeface and replaced with Century Gothic 11pt, which is often used in all all their logos and architecture style work.
Since several would know embedding Flash data into your website results in W3C Validation undefined source failing, thus rendering the site Broken Markup. After explaining this kind of, the customer felt the need to have a nice graphical display style image far outweighed the importance of quality valid HTML Transition Markup. To them the looks and belief of their site to their buyers was far more advantageous than complying with the W3C.
In addition , they will wanted the Century Gothic font rather than Tahoma. By design Century Gothic possesses a much larger typeface height than Tahoma then when used improved the webpage height larger than when using Tahoma thus resulting in the site displaying with slide bars the moment view below 1024 back button 768 resolution, where recently it built in the whole site perfectly.
Finally the customer realized the desired impacts they needed and finally it is the consumer who generally knows very best.
Case Study 2 . Package supplier turns into boxed in
Our buyer had began a new business supplying cardboard boxes boxes pertaining to moving and packing. They wanted kidsinaction.org.uk a simple site with heavy graphical image factors and little or no text over the home page.
Trying to explain to the customer the role of text founded search engines effects and that having no legible text around the home page might limit all their visibility, that they choose design over results. Why you may ask might a company limit their probability of being available on search engines? Very well the question nonetheless burns with us too, but as mentioned before the customer usually knows best and the decision was solely theirs to make.
Their viewpoint was simple, their website was merely to be utilized as a research guide and not the source of extra business, as their marketing strategies would be enough to garner regular business.
Even today I even now wonder so why they limited their marketability and in particular their website which is definitely online and may be searched all the time of the day.
And so in summary the best laid programs of rats and males (well in cases like this web designers) can be a ful waste great management while what I contain stated all along which the customer usually knows ideal and in the end they are the ones paying for your service therefore sometimes it could be best to lie down your firearms and acknowledge defeat.